“Your email sucked.”
That’s what your prospect didn’t say.
They just ignored you.
No reply. No click. No interest.
You think you need a better subject line. A catchy emoji. A smarter call-to-action.
Wrong.
You need a sequence.
The Problem with Most Cold Emails
Most sales reps treat cold email like a magic bullet. One shot. Boom. Deal closed.
That’s not how it works.
Here’s why most reps get ghosted:
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They write like bots, not humans.
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They pitch too early.
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They only follow up once (or never).
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Their emails don’t build curiosity.
If you want replies, you need rhythm, relevance, and repetition.
Jack — our senior closer and sales mentor — teaches a dead-simple system that works in every industry. It’s not spammy. It’s not desperate. It’s structured.
Jack’s 5-Email Cold Sequence
Here’s the exact framework Jack trains closers on:
1. Day 1: The Trigger
Subject: “Saw your post on team growth”
Short. Timely. Personal. No pitch. Just relevance.
“Hey Tom, saw your recent post about hiring SDRs. Congrats. Quick idea for you.”
2. Day 3: The Value
Give them something useful without asking for anything.
“Not sure if this helps, but here’s a 2-min teardown of an email we used to get 12 meetings last week.”
3. Day 6: The Story
Relatable mini-case.
“We helped another B2B SaaS team in Ghent triple their demos with one copy shift. Thought of you.”
4. Day 9: The Humor
Human. Light. Unexpected.
“Either you hate cold emails, or I’m really bad at them. I’m hoping for option 2.”
5. Day 12: The Breakup
No hard close. Just grace.
“I’ll leave it here. If this ever becomes a priority, I’m happy to share ideas.”
Why This Works
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It doesn’t beg. It offers.
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It builds intrigue. Each message adds depth.
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It earns attention. Not demands it.
Your prospects are tired of “just checking in.” They want signals, not noise.
Jack puts it like this:
“You’re not writing to close. You’re writing to earn a reply.”
Final Hit
Stop treating cold email like a Hail Mary.
Start sending a rhythm that gets you noticed, respected, and remembered.
Structure wins.
Tone matters.
And replies? They follow the reps who follow up like pros.
