Most sales calls die in the first 30 seconds.
Why?
Because the buyer doesn’t trust you yet.
No trust = no truth.
No truth = no close.
But when trust is high? Walls drop.
The real problems show up.
And the deal starts moving.
Here are 3 trust-building phrases that work immediately:
✍️ 1. “If this isn’t a fit, that’s totally okay.”
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Reduces pressure
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Builds permission-based flow
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Puts the buyer back in control
It tells the prospect: “I’m not here to force anything. I’m here to help you think better.”
🫵 2. “Want to pause for a second and check where we are?”
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Breaks the script
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Makes space for reflection
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Signals that you’re present, not robotic
Buyers want partners, not pitch machines.
🔐 3. “Can I tell you what most people get wrong here?”
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Adds value
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Introduces insight without ego
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Flips the expert switch
This phrase makes you sound like someone who’s seen the game, not someone new to the field.
🌟 High-trust calls close faster.
When the buyer feels safe, they get honest.
When they get honest, the objections surface.
And when that happens? You’re finally selling real deals.
🔥 Want weekly lines that build trust and close deals?
Join the Club of Closers and get FredCo’s Weekly Sales Hacks.
Real tactics. Zero fluff.
