The moment a buyer says, “Can you do something on the price?” — most reps fold.
Jack doesn’t.
Because Jack knows: discounting isn’t closing. It’s apologizing.
The Truth: Price Objections Are Almost Never About Price ❌💬
They’re about:
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Unclear value
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Uncertainty about ROI
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Misalignment on urgency
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Fear of commitment
When buyers push back on price, they’re really saying:
“I don’t fully believe what I’m buying is worth it.”
Jack’s Rule: Anchor the Outcome, Not the Offer 🎯
Before a buyer can say yes to your solution, they have to say yes to their own problem.
So Jack reframes the entire conversation:
“Let’s pause the numbers for a sec. Can we agree this is a problem worth solving?”
He makes the buyer feel the cost of doing nothing. Then — and only then — he presents the investment.
3 Phrases Jack Uses to Kill the Discount Talk 🔥
1. “Let’s first make sure this is actually a fit. If it’s not, no price will make it work.”
👉 Disarms the pressure, re-centers the value.
2. “Would a lower price change the outcome?”
👉 Forces them to confront what actually matters.
3. “If this solves the problem, is the investment really the issue?”
👉 Brings the conversation back to results.
What to Do Instead of Discounting đź’ˇ
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Split payments (ease friction without dropping value)
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Add a bonus (only if it reinforces the main value)
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Hold firm and politely walk away if they’re not convinced
“If this doesn’t feel like a priority, let’s reconnect when it does.”
Final Word from Jack:
“You don’t defend your price. You defend their future.”
The moment you lower the price, you lower the belief.
Stand tall.
Hold the line.
And close with certainty.
👉 Want Jack’s full “No Discount” Objection-Handling Script?
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