Automation is not the enemy.
Lazy automation is.
Nobody wants to feel like they’re getting a templated follow-up from a soulless sales robot.
The best reps use automation to scale trust, not destroy it.
Here’s how to follow up like a human — on autopilot.
🧠 Step 1: Write like a human, send like a machine
Don’t delegate the writing to your tools.
You write the first message — tone, rhythm, voice.
👉 Then automate:
-
Scheduling
-
Delivery
-
Triggers (opens, clicks, no-reply)
-
Branching logic (if no response, then…)
Monica’s rule:
“If you wouldn’t say it on a call, don’t automate it in an email.”
🔁 Step 2: Build a 3-step follow-up system
Most reps stop after 1 email.
Top closers follow up 3–5 times — without sounding desperate.
Here’s the framework:
-
Reminder – “Just circling back”
-
Value drop – Add a quick insight or resource
-
Personal nudge – Casual tone, break the script
-
(Optional) Last chance – Let them go with class
Bonus: use time gaps that feel human — not every 24 hours on the dot.
👀 Step 3: Make your follow-ups feel watched
Want better response rates?
Make your prospects feel seen.
👉 Mention their last reply
👉 Refer to their company or project
👉 Ask a question that requires a human answer
Automation is fine.
But personalization is what moves people.
🤖 Tools that don’t feel robotic
Monica’s shortlist:
-
Instantly.ai – cold email sequences with AI smart sending
-
GoHighLevel – multi-step automation that looks 1-on-1
-
Smartlead – inbox rotation, warmups, real timing
But again — the message is what matters.
Don’t polish junk.
❌ What to avoid
-
“Just checking in” with no context
-
Sending 6 emails with no new info
-
Overuse of first name tags
-
Messages that scream “Hi, I’m an automation!”
Automation should feel like you remembered, not like you outsourced caring.
🌟 Monica’s final word
“Automation doesn’t replace connection. It scales it — if you do it right.”
Set your system up with empathy, timing, and context.
That’s how you follow up like a pro — without burning trust.
🏱 Want to prove your value without discounting?
Grab the mini-guide “7 Price Anchors That Build Trust.”
➡️ Join FredCo’s Weekly Sales Hacks and get it for free.
