If your deal reviews feel like therapy sessions, you’re doing it wrong.
🔥 Hook:
You don’t need another “Let’s talk about how that deal felt” meeting.
You need weapons-grade clarity.
Great sales teams treat deal reviews like game film.
You pause. You dissect. You fix. You win.
🧐 The Problem with Most Deal Reviews
Let’s be real: most sales teams run deal reviews like this:
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No prep
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No structure
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Just vibes and venting
Result?
Nothing changes. No one improves. Time wasted.
✅ What Great Deal Reviews Actually Do
They cut emotion. Add structure. Drive correction.
A proper review answers 3 things:
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What did we know — and miss — before the call?
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What did the buyer say, signal, or avoid?
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What should we do next to control the frame?
🎧 Jack’s Format: No Excuses, Just Fixes
“Don’t tell me why they didn’t buy. Tell me when you lost the frame.”
Jack’s deal reviews hit like a punch:
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Did we control the narrative?
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Where did we lose leverage?
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What line could have changed the outcome?
Reps leave knowing exactly what to fix. Not just how to feel.
🧠 Alicia’s Layer: Buyer Psychology Check
“If the buyer didn’t feel safe, they were never buying.”
Alicia rewatches deals through an emotional lens:
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Was there trust before tension?
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Did the rep mirror the buyer’s pace and tone?
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Were the right calibrated questions asked?
She finds the silent breakdowns reps miss.
⚙ Monica’s Ritual: System = Sanity
Monica doesn’t do chaos.
“Every review feeds the machine.”
Her structure:
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CRM notes linked to review points
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Follow-up tasks auto-assigned
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Scorecards used to track rep growth over time
She builds a loop of improvement — not just a moment of feedback.
🛠 Run Your Next Review Like This:
| Step | What to Do | Who Leads |
|---|---|---|
| 1 | Pick a deal that almost closed | Sales Lead |
| 2 | Watch/listen to 10 min of the call | Group |
| 3 | Identify where trust, tension, or leverage shifted | Jack & Alicia |
| 4 | Assign 1 skill to improve and 1 action to take | Monica |
📣 CTA:
Stop doing soft reviews.
Start building closers — one fix at a time.
🧠 Want the FredCo Deal Review Template?
It’s brutal. It’s fast. It works.
👉 Download the Ritual Sheet Now.
For teams that don’t settle for “almost.”
