Closing isn’t the end. It’s the launchpad.
Right after the sale, something powerful happens:
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Trust is high
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Excitement is fresh
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The relationship is real
Most reps miss this moment. They move on. They disappear.
But Jack and Alicia don’t.
They turn that moment into their next lead.
Here’s how.
Why Timing Is Everything
The best time to ask for a referral?
Right after you close.
Your client is:
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Relieved the process is done
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Happy with the result
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Still emotionally engaged
If you wait, the energy fades.
You go from “just helped them” to “some guy who sold me something 2 months ago.”
Jack’s Post-Close Move
Within 10 minutes of closing, Jack sends this:
“Really enjoyed working with you. If you know anyone like you I could help, I’d love an intro. No pressure. Thanks again!”
Simple. Confident. Human.
It doesn’t scream sales. It whispers trust.
Alicia’s Referral Trigger System
She waits 24 hours.
Then drops a triple-touch combo:
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Voice note – quick thanks + personal connection
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Mini-case story – a one-pager they can forward
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Offer – “If a friend ever needs help, happy to jump on a quick call.”
“I make it easy for them to say yes without feeling weird.”
Alicia doesn’t wait for referrals.
She engineers them.
Final Hit
Stop hoping people will talk about you.
Instead, show up right after the close and give them a reason to.
Because your next client is already in their phone.
You just need to trigger the intro.
