Everyone’s pitching. No one’s clicking.
LinkedIn has become a wall of noise. Generic connection requests. Automated DMs. Cringe outreach disguised as value.
If you want to stand out, you don’t pitch. You trigger.
Jack, our senior sales guru, calls it “micro-activation.” It’s the art of saying just enough to make someone want more.
Here’s how top sellers use LinkedIn to start conversations that actually go somewhere.
Why Pitching Fails on LinkedIn
Let’s be clear:
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No one asked for your calendar link.
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No one wants your 3-paragraph bio.
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No one cares that you’re “expanding your network.”
When you lead with the ask, you kill the vibe.
Jack says it best:
“Outreach is not a pitch. It’s a spark.”
Step 1: Identify Triggers
Before you message anyone, look for a reason to engage.
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Did they post about hiring?
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Did their company raise funding?
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Did they share a comment on a trend?
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Did they change jobs?
These are your entry points.
Step 2: Show You Noticed
Send a message that sounds like you actually read something. Here are a few examples:
“Saw your post on onboarding SDRs. Curious—what’s been the hardest part so far?”
“Congrats on the Series A. Curious if that changes your approach to outbound.”
“Noticed your comment on AI personalization. I had a totally different take—can I share it?”
Short. Personal. Curious. That’s how you win.
Step 3: Lead with a Hook, Not a Pitch
If you send value, make it bite-sized.
“Happy to share the 4-question framework we used to book 12 demos last week. Zero fluff. Let me know.”
You didn’t ask for a meeting. You triggered curiosity. That’s what makes them reply.
Bonus: Alicia’s Comment Strategy
Alicia never DMs cold.
She leaves smart comments first. Thoughtful. Bold. Opinionated. Not fake praise.
Her rule:
“Be seen before you slide in.”
It works.
Final Hit
LinkedIn isn’t a pitch platform. It’s a conversation starter.
Stop flooding inboxes. Start lighting sparks.
Your job isn’t to close. Your job is to trigger.
And once you do that right, the calls start chasing you.
