“Cold calling is dead.”
No, it’s not. Boring calling is dead.
The top closers still use the phone to open doors every single day. But they don’t sound like robots. They don’t beg for attention. And they don’t read from a script that was written in 2006.
If you’re ready to make cold calls that work in 2025, Jack — our high-ticket sales mentor and top closer — has some truth to drop.
Let’s get into it.
Why Cold Calls Fail (and Why Yours Might Too)
If your calls aren’t landing, here’s why:
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You’re pitching too soon.
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You sound like every other rep out there.
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You call without context.
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Your tone says “scared” instead of “valuable.”
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You aim to close instead of engage.
Jack says it bluntly:
“Most reps dial to sell. Pros dial to learn, to connect, to trigger curiosity. That’s the difference.”
Jack’s 30-Second Rule
You’ve got 30 seconds to win the moment. Jack uses this structure:
1. HOOK
Open with relevance, not noise. Example:
“Hey Tom, saw your post on scaling your sales team. Got 20 seconds?”
2. VALIDATE
Make it human. Not spammy.
“Not calling to sell you anything. Just had a quick idea you might find useful.”
3. PERMISSION
“Can I share it? If not, all good.”
4. TRIGGER
Drop a curiosity grenade.
“We helped another SaaS team in Ghent triple their demos with one shift in outreach.”
Let it breathe.
“A good cold call is 80% tone, 20% words,” Jack says. “Lead with confidence. Close with curiosity.”
What Jack Teaches Every New Rep
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Smile. Even if they can’t see it, they hear it.
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Don’t pitch. You’re not closing. You’re opening.
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Know their world. Personalization = respect.
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Have a second line ready. When they say “not interested,” you’re just getting started.
“Rejection isn’t the end. It’s the start of real sales.”
Jack teaches our rookies to love the no. Because after the no, comes the truth. And once you hit truth, you can sell.
Still Think Cold Calling Is Dead?
Jack doesn’t.
He still books meetings with CEOs, founders, and skeptical buyers by phone. Not with slick scripts. With real tone, real intent, and real timing.
So if you’re struggling, stop blaming the channel.
It’s not the call that’s broken. It’s the way you’re making it.
Want to cold call like Jack?
Then ditch the fear. Drop the pitch. And start the conversation like a closer.
