3 Phrases That Instantly Build TRUST in Sales Calls

You don’t need 30 minutes. You need 30 words.

Jack — our veteran closer and sales mentor — has been in thousands of calls. He’s sold to CEOs, founders, lawyers, and the most skeptical buyers in the game.

And he’ll tell you this:

“If they don’t trust you, the rest of the call doesn’t matter.”

You could have the best product, the best offer, the perfect timing. But if they’re not leaning in, you’re not closing.

Here are 3 phrases Jack uses to lower the guard, flip the frame, and build immediate trust.

💬 1. “Here’s what most people get wrong about this…”

This line signals expertise without arrogance. You’re not bragging. You’re educating.

Use it when your prospect is confused, misinformed, or stuck in comparison mode.

“Here’s what most people get wrong about switching insurance partners…”
“Here’s what most people misunderstand about funnel conversions…”

It shows them: you know the terrain.

💬 2. “Tell me if I’m wrong…”

This is Jack’s favorite trust unlocker. It does two things:

1. Shows humility

2. Gives the prospect control

You’re not forcing your take. You’re offering it up for correction. And paradoxically, that makes them agree more often.

“Tell me if I’m wrong, but it sounds like what you’ve got isn’t scalable.”
“Tell me if I’m wrong, but you’re handling that risk personally right now?”

It’s bold and disarming.

💬 3. “Can I tell you what I’d do if I were you?”

This line flips you from seller to advisor.

It gives permission. It invites curiosity. And it positions your advice as peer-to-peer.

“Can I tell you what I’d do if I were in your shoes, with your team size?”
“Can I show you how I’d structure it if I were you?”

You’re not pushing. You’re guiding.

Bonus from Alicia

Alicia always follows up with:

“No pressure at all — just want to make sure you’ve got options.”

Softens the moment. Keeps the door open. And leaves your prospect feeling safe, not sold.

Final Hit from Jack

“The close always starts with trust. You don’t need to be impressive. You need to be real.”

Use these phrases.
Say less.
Mean more.

And trust? It’ll follow.