Navigate Your Path to Sales Success with FredCo

The Science of Follow-Up: When, How & Why 🧠⏱️

Most reps treat follow-up like a chore.

Monica treats it like a system.
And that’s why she never gets ghosted.


The Truth: Timing Beats Talent ⌛💥

You can have the perfect pitch… but if your follow-up timing is off? Dead deal.
You can ask all the right questions… but follow up too aggressively? Dead deal.

Follow-up isn’t just persistence.
It’s pattern recognition + emotional intelligence + timing discipline.

And Monica is a master of all three.


Monica’s 3 Laws of Follow-Up 📐

1. Wait Long Enough to Matter 🧭

Don’t follow up 24 hours after your proposal. That’s not urgency — that’s anxiety.
Let them feel the gap. Let it breathe.
Monica waits 3–4 business days after sending something substantial.

2. Always Add Value 💡

A follow-up isn’t a reminder. It’s a second chance to prove relevance.

“Hey Sam, thought of this article after our chat — links directly to what we discussed.”
“Quick update: another client asked the same question you had. Here’s how we solved it.”

3. Preload the Follow-Up 📆

Before you end a call or email, set up the next step in advance:

“If I don’t hear back by Friday, I’ll ping you Monday to keep us moving.”

Now when you follow up, you’re not chasing — you’re executing a plan.


Why Monica’s System Works 🔁🔬

  • It respects the buyer’s time

  • It creates consistency (and trust)

  • It never feels desperate

Prospects reply to Monica because they know she’ll follow up — but only when it matters.

She makes silence temporary and next steps inevitable.


Monica’s Favorite Follow-Up Timing Flow 🗓️

  1. +3 Days = Add value (insight, article, question)

  2. +7 Days = Ask if they had a chance to review

  3. +10–14 Days = Set final deadline: “If I don’t hear back, I’ll assume it’s a no for now — feel free to reach out if it changes.”

Simple. Respectful. Effective.


👉 Want Monica’s 5-Step Automated Follow-Up Sequence?
Join the FredCo Sales Hacks Weekly Drop.

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