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How to Turn Your Sales Playbook into a Machine ⚙️📘

Every sales team says they have a playbook.
But let’s be real — most are just PDFs nobody reads.

Monica? She builds machines.


What Most Playbooks Are ❌

  • A dusty Google Doc

  • A random Notion page

  • A checklist that no one updates

That’s not a system.
That’s wishful thinking.

“A playbook is only useful if it lives inside the daily workflow.”


Monica’s Method: The 3-Layer Machine 🧠

1. From Knowledge → Process

Most playbooks = information.
But systems = actions.

“Don’t just say ‘follow up in 3 days.’ Automate the reminder. Set the email template. Make it unmissable.”


2. From Process → Visibility

“You can’t fix what you can’t see.”

Once actions are in place, Monica builds dashboards:

  • Who’s doing what

  • Which step each deal is at

  • Bottlenecks in real time


3. From Visibility → Accountability

“If you want reps to follow the system, the system needs to follow them back.

Monica installs triggers:

  • Daily task queues

  • Slack/email nudges

  • Lead status changes

No one has to guess what to do next.


Monica’s Closing Message:

“Most teams want better results. They don’t need more ideas — they need better execution infrastructure.”

So stop relying on memory.
Stop pretending docs are systems.

Build your sales machine.
And let it run.


👉 Want Monica’s full Sales Machine Blueprint?
Join the FredCo Sales Hacks Weekly Drop.

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