“You can’t watch yourself sell.”
That’s what Jack told Alicia in their very first 1-on-1 coaching session.
And it changed everything.
Alicia used to talk fast. Over-explain. Fill every silence with noise. She had raw energy, but no rhythm. She closed deals — but missed bigger ones.
After just three weeks with Jack, her close rate doubled.
Here’s why.
Why Most Reps Plateau
They don’t see their own blind spots.
They repeat bad habits.
They chase tactics but never fix the fundamentals.
Jack says:
“You can have the script, the tool, the CRM. But if you don’t hear how you sound to the buyer? You’re just guessing.”
What Great Coaching Actually Does
1-on-1 coaching is not about motivation. It’s about correction.
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Breaking down your tone, tempo, and timing
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Fixing one sentence that loses the sale
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Reviewing real calls — not roleplays
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Building habits, not hype
Jack doesn’t sugarcoat. He sharpens.
“You paused here and lost them. Fix it by leading with the ask next time.”
That’s coaching.
Alicia’s Breakthrough
One moment changed it all.
She pitched a founder. He pushed back.
She talked. And talked. And tried to salvage it.
Jack watched the replay.
He paused the video. Looked at her and said:
“Let the silence breathe. He was thinking. You jumped in and lost leverage.”
That week, she slowed down. Got calmer. Asked sharper questions.
The next deal? Signed in two calls.
Jack’s Coaching Rule
“If I can’t see your mistake, I can’t fix it.
But if I can — I can turn you into a killer.”
Final Hit
You don’t need more scripts.
You need someone who sees what you don’t.
Get coached.
Get honest feedback.
And grow faster than 90% of the field.
That’s how closers are made.
