Most reps in 2025? 🤖 Forgettable. And that’s exactly why they lose.
They drop into inboxes with the same tired crap:
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“Hope you’re well.”
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“Just checking in.”
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“We help companies like yours…”
No edge. No identity. No chance.
If you want to close more, you need to stand out.
You need to prospect with personality. 😎
1. 🔥 Kill the fake tone
You’re not ChatGPT. Don’t write like it.
If your message sounds like corporate blah blah, it’s dead on arrival.
❌ Don’t say:
“I’m reaching out to introduce myself as a strategic partner who can help you streamline workflows.”
✅ Try this instead:
“You look like someone who doesn’t have time for BS. I build systems that save founders hours. Worth a look?”
Talk like a human.
2. 🔍 Personalize beyond the first name
“Hi John” isn’t personalization. It’s a lazy mail-merge.
Real personalization? 🔥 It shows you get them.
Their business. Their goals. Their struggles.
Example:
“Saw your agency just picked up a fintech client. If you’re scaling the dev team, I’ve got 3 ideas to speed it up.”
Two minutes of research. That’s all it takes.
3. 🧠 Start with a human hook
Want to avoid the delete button?
Start with something real. Not your pitch.
Hook examples:
● “Read your latest post — brutal and brilliant.”
● “Grew up in Ghent too. Small world.”
● “I’m also a sucker for Italian espresso.”
You’re talking to a person. Not a pipeline.
4. 🗣 Let your tone carry your edge
No memes or emojis needed to stand out. Just sound like you mean it.
Own your message. Deliver with confidence.
Example:
“If your team’s booking under 20 meetings a week, we should talk. My process fixes that.”
Conviction closes. Fluff doesn’t.
5. 🎯 End with a CTA that leads
No more “let me know if you’re interested.”
That’s weak.
Try this instead:
“Up for a 7-minute call this week to see if it’s a fit? I’ll bring ideas.”
Short. Clear. Confident. 💥
📈 Personality is your secret weapon
Most reps are invisible. You? You’re not most reps.
Bring your energy. Show your edge. That’s what gets replies.
🎁 Free template: 7 prospecting lines that get replies
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