If your sales team isn’t influencing your marketing team, you’re leaving money on the table.
🔥 Hook:
Most companies treat sales and marketing like two different planets.
One launches content.
The other chases quotas.
And no one talks — until something breaks.
Want real growth?
You need a feedback loop that flows both ways — fast, raw, and brutally honest.
🧐 Why Most Sales-Marketing Relationships Suck
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Marketing blames sales for bad follow-up.
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Sales blames marketing for weak leads.
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Nobody shares what actually happened.
The result?
Marketing keeps optimizing for the wrong metrics, and sales keeps hustling with the wrong tools.
✅ The Loop That Actually Works
Great sales-marketing feedback loops are:
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Frequent (weekly, not quarterly)
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Factual (based on call data, not feelings)
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Forward-moving (resulting in new tests, copy changes, or targeting)
🎯 What Jack Shares with Marketing
“If we don’t show them where the call went cold, we’ll keep getting the same crap.”
Jack records patterns like:
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Which hooks buyers actually respond to
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Where objections spike
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Which discovery questions lead to trust
He sends 2 bullet points per week to the marketing team — short, sharp, actionable.
🧠 What Alicia Looks for in Campaigns
“If I wouldn’t click it or trust it, why would my buyer?”
Alicia gives feedback on:
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Email tone and subject line quality
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Whether buyer concerns are acknowledged early
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If visuals build or break trust
She brings the buyer lens to every asset review.
⚙ Monica’s Process for Closing the Loop
“If it’s not in a shared doc with a deadline, it’s not real feedback.”
Monica runs a clean system:
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Weekly 15-min sync with sales & marketing leads
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Shared “What We’re Seeing” doc
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Columns: Signal → Action Taken → Result
The loop becomes a living engine, not a one-off email.
🛠 Start Here: Build the Feedback Engine
| Step | What to Do | Tool |
|---|---|---|
| 1 | Pick 2 reps to gather weekly insights | Call notes / Gong snippets |
| 2 | Assign 1 marketer to receive & act | Shared doc or Slack channel |
| 3 | Track outcome of changes | Dashboards, conversion rates |
| 4 | Celebrate wins + repeat | Weekly win thread |
📣 CTA:
If your sales and marketing teams aren’t in sync, you’re leaking revenue.
🧠 Want the FredCo Sales-Marketing Feedback Template?
Simple. Tactical. Built to drive impact.
👉 Download it and close the loop.
