Most sales voicemails go straight into the trash.
Because they’re boring, robotic, or worse—needy.
But Ricky? His voicemails get callbacks.
Because he’s got a formula that’s short, sharp, and real.
Why Most Voicemails Fail ❌
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Too long 📏
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Too scripted 🧾
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Too much info 🧠
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Too much desperation 😬
Your prospect isn’t looking for a reason to buy.
They’re listening for a reason to delete or call back.
You’ve got 8 seconds to earn the second half of the message.
Ricky’s 3-Part Voicemail Framework 📼💡
1. Drop a Hook 🎯
Lead with something relevant or unexpected:
“Hey [Name], saw you just expanded the sales team—nice move.”
2. Create Curiosity 🔍
Tease the value without explaining everything:
“I had a thought that might help with onboarding—I’ll make it quick.”
3. Low-Key Call to Action 🤝
Invite the next step without pressure:
“If you’re open to a quick chat, just shoot me a time or call back.”
Example: Ricky Leaves a Real One
“Hey Sarah, noticed you’re hiring SDRs again—solid sign of growth. Had a quick idea on helping new reps ramp faster. If that’s something worth 2 minutes, feel free to ring me back. It’s Ricky from FredCo.”
No pitch. No fluff. No stress.
Just curiosity + relevance + human tone.
Bonus Tips from Ricky 🧠🔥
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Keep it under 25 seconds
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Smile while talking (they’ll hear it)
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Use first names—never “Sir/Madam”
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Don’t repeat your number twice (you’ll follow up anyway)
👉 Want Ricky’s Top 10 Callback-Winning Voicemail Scripts?
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