Most sales messages in 2025 sound like they were written by a robot who read a marketing textbook once.
And guess what? Buyers can tell.
Generic = invisible.
Personality = response.
Meet Ricky: The Rep They Remember 🧢✨
Ricky isn’t the most experienced rep on the team.
But he’s the one prospects actually reply to.
Why? Because he shows up as himself:
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Casual but sharp
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Warm, real language
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Always a personal angle
In a sea of sameness, Ricky feels like a real human.
And that’s what gets him meetings.
What Personality in Prospecting Actually Means
It’s not about emojis and exclamation marks (unless that’s you).
It’s about:
✅ Tone – Write how you speak. Drop the buzzwords.
✅ Point of view – Have one. Don’t sound like a brochure.
✅ Energy – Match theirs, but don’t water down yours.
✅ Small risks – A bold subject line, a quirky PS, a voice note. That’s how you stand out.
Templates Ricky Swears By 🧠🔥
LinkedIn DM
“Hey [First Name], saw your team’s expanding into [Market] — gutsy move! What’s been the biggest surprise so far?”
Email
Subject: This might be weird, but…
“Hey [First Name], not sure if this is on your radar, but I’ve seen a few companies in [Their Industry] struggling with [Specific Problem]. Curious if that’s popped up on your side too.”
Voice Note
“Hey, it’s Ricky — quick one. I saw the product launch and couldn’t not reach out. What you’re building is 🔥. Made me think of something—mind if I run it by you?”
Why It Works 💡
Prospecting is a pattern-recognition game. And most reps… are the pattern.
Ricky? He breaks it. Not with gimmicks — with honesty, energy, and intent.
He’s not trying to be liked. He’s trying to be real.
And that’s what wins.
👉 Want 10 of Ricky’s best-performing openers + voice note scripts?
Join the FredCo Sales Hacks Drop.
